By: Ellen Looyen, “America’s Leader in Personal Branding”
Most people spend so much time creating the outer look of their Personal Brand, that they often neglect the inner ‘elements’ which actually make them most ‘attractive’ to those they want to influence. Since first impressions are based more on feelings than on facts, your Personal Brand needs to instantly make a positive emotional connection. So, before people can logically absorb the value you provide, they need to have a ‘warm’ feeling about you. (more…)
In the corporate world, most women are still not rising all the way to the very top. According to a recent study by Catalyst, a NY-based non-profit that works to promote opportunities for women in business, only 2.2% of Fortune 500 CEO’s are women; and women make up less than 15% of corporate officers. In short, despite more than a century of speaking out, many women in business today still haven’t learned to speak up.
by Ellen Looyen (more…)
Personal Branding and Marketing Strategist
We all know “it” when we see it…but what really is “charisma” and how can we get it and use it effectively? Are only a lucky few born with it, or can it actually be acquired?
by Ellen Looyen
Webster defines it like this…
“Charismatic” people throughout history have had the unique ability to capture the imagination of others and inspire them to be supportive and devoted to a cause.”
You do not have to be rich, privileged or educated to project charisma! (more…)
Charismatic people know that in order to be successful, they must really listen to the objections that their prospects might have before hiring them or doing business with them.
by Ellen Looyen
Objections Lead to Understanding
An objection is a great opportunity to find out what’s really going on in your prospect’s mind. It’s an opportunity to hear about any doubts or concerns that your prospect may have about you or your offering.
People do not buy when they feel doubtful or uncertain, so overcoming objections one-by-one is critical for removing any obstacles to a sale. (more…)