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Women Leaders: It’s Time for a “Brand New Leadership”

Posted on Jun 23, 2012

In the corporate world, most women are still not rising all the way to the very top. According to a recent study by Catalyst, a NY-based non-profit that works to promote opportunities for women in business, only 2.2% of Fortune 500 CEO’s are women; and women make up less than 15% of corporate officers. In short, despite more than a century of speaking out, many women in business today still haven’t learned to speak up.

by Ellen Looyen

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Charisma: The Secret Sauce for a More Powerful Personal Brand!

Posted on Jun 23, 2012

Personal Branding and Marketing Strategist

We all know “it” when we see it…but what really is “charisma” and how can we get it and use it effectively? Are only a lucky few born with it, or can it actually be acquired?

by Ellen Looyen

Webster defines it like this…

“Charismatic” people throughout history have had the unique ability to capture the imagination of others and inspire them to be supportive and devoted to a cause.”

You do not have to be rich, privileged or educated to project charisma!

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